Why I would easily trade my AirPods for Sony’s XM6 earbuds – if it weren’t for one unavoidable issue

ZDNET's key takeaways

• The Sony WF-1000XM6 are available for $330 in Platinum Silver and Black.
• Sony's earbuds are undeniably top performers in the sound and user customization categories.
• The XM6's new bud design can quickly become uncomfortable and fatiguing to some.

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It's been almost three years since Sony released a pair of flagship earbuds, and it has returned with a bang with the WF-1000XM6. The XM6 earbuds debut with upgrades to noise reduction hardware, more microphones for improved call quality, a new design, and Google Gemini integration.

After wearing the XM6 earbuds for three weeks while working, exercising, and running errands, I can confidently say the XM6 appeal to Sony's legion of power users. With powerful noise cancellation, high-performing microphones, Bluetooth LE Audio compatibility, and a list of customization options in Sony's companion app, there's no doubt the XM6 earbuds are Sony's best yet -- at least on paper.

The real question is: are they worth the $329 upgrade fee, especially if you already have the WF-1000XM5 or are considering switching from brands like Bose or Apple? Let's dive in.

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Design changes: utility first, comfort second

Sony redesigned the WF-1000XM6's buds, offering a slimmer build than their predecessor. According to Sony, this design change is intended to better suit the natural curves of the inner ear, reducing discomfort and enabling a better fit and seal.

That sounds great, but I couldn't get these earbuds to fit comfortably in my ears. Although the XM6 earbuds are slimmer than the XM5 buds, they are longer and protrude farther from my ears. As a result, they feel bulkier and heavier, and the small ear tip bore too much weight on the inside of my ear canal to comfortably support the bud's body.

Simply put, my ears aren't suited for these earbuds. I have a shallow concha and smaller tragus, two ear structures that, when prominent, can support earbuds of this shape and keep them securely in place. While exercising, the earbuds often fell out, and during hours out on the weekend running my errands for the week, I had to give my ears frequent breaks, something I don't have to do with my AirPods.

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If your ears are like mine, but you don't want the traditional bud-and-stem earbud design, consider earbuds with wider eartip bases that can offer support where your anatomy can't. The Bose QuietComfort Ultra Earbuds 2 or Google Pixel Buds Pro 2 are good examples.

New hardware under the hood, incredible performance

Even if the XM6 earbuds and my ears don't agree, they can't deny the XM6's incredible audio quality. Out of the box, the XM6 sound smoother than their predecessor, trading brighter treble and a slightly overemphasized bass for softer peaks and valleys.

The XM6 earbuds' sound profile is less fatiguing and more balanced than the XM5's, without sacrificing Sony's commitment to offering consumers a more detailed, analytical sound experience than its contemporaries. Sony says an enhanced digital-to-analog converter amplifier powered by an upgraded QN3e processor, combined with the Integrated Processor V2, all contribute to the XM6 earbuds' audio performance.

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Additionally, Sony fitted the XM6 buds with Bluetooth LE Audio, offering users with a compatible smartphone access to the higher-quality LC3 codec. This codec supports lower latency and higher sampling rates and bit depths with less power consumption than the AAC codec. Sony's Integrated Processor V2 falls right in line, promising 32-bit processing compared to the XM5's 24-bit.

As a result, when the XM6 earbuds are operating on the Bluetooth LE Audio radio, their capabilities shine even more, unlocking Auracast audio sharing, high-fidelity audio, and low enough latency for gaming. Sony's XM6 earbuds are an undeniable superstar in the audio category, and a LE Audio-compatible smartphone opens more opportunities than what Apple or Bose can offer.

Sorry, didn't hear you; ANC is on

On the noise-canceling front, the XM6 aren't a lightweight competitor. Their noise-canceling performance is strong, providing robust coverage in several environments. Sony's adaptive noise-canceling algorithm is adept at recognizing dynamic environments and swiftly addressing sudden distractions.

The clanking of squeaky shopping carts in grocery stores was immediately quieted, and people slamming weights in a crowded gym were less distracting (when I could get the earbuds to stay in my ears). Compared to Bose's and Apple's adaptive noise-canceling algorithms, which are much smoother and less noticeable to my ears, Sony's is stronger and more aware.

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According to Sony, an additional microphone offers more opportunities for the Adaptive Noise Canceling Optimizer to process and filter external noise, and the upgraded QN3e processor promises faster noise processing. With this many shiny new pieces under the hood, it's no wonder these earbuds are hefty.

Sony's noise cancellation targets lower frequencies very well, significantly minimizing engine, fan, and machine rumble. Sony acknowledges that previous WF-1000X models struggled in the mid-to-high frequency range and asserts that the XM6 performs better.

The XM6 do perform better than the XM5 earbuds at dampening higher-frequency noise, but they're still not as strong as Bose here. Human voices and background chatter live in this frequency range, and Bose's premium earbuds' noise cancellation turns voices into murmurs, offering that "dead silence" feel.

Rounded earbuds often struggle with voice pickup compared to bud-and-stem models because the microphones are so far from your mouth. Sony says a bone-conduction sensor, two AI-powered beamforming mics, and its AI-powered noise-reduction algorithm solve this problem.

Controls and smart features galore

Sony offers several customization options in the Sony Sound Connect app, including a 10-band equalizer and presets, digital assistant access, sidetone, quick-access functions, Bluetooth multipoint, and adaptive sound control based on your location and habits. Additionally, Sony offers DSEE Extreme, its audio upscaling software that improves the quality of compressed audio files, Sony 360 Reality Audio, and Spatial Sound with head tracking when paired with a compatible Android phone.

Some of these features I didn't need or care to use, but enthusiasts and power users will find much more control and enjoyment in the list of customization options. Sony gives consumers much more granular control over their devices than Bose and Apple do, but with great power comes great responsibility. To more casual users, some of these features may be overwhelming, so if making fewer choices is essential to you, go with Apple or Bose.

ZDNET's buying advice

The Sony WF-1000XM6 earbuds won't disappoint you if powerful and dynamic noise cancellation, incredible sound, and a long list of customization features are important to you in everyday earbuds. From an audio perspective, Sony's latest premium earbuds are the most capable you can find in the consumer audio price range, though they're at the very high end.

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You don't need to rush to upgrade if you have the WF-1000XM5. If you buy the WF-1000XM6, be aware of its return window in case the new shape doesn't fit your ears. If you can't justify the price or don't see yourself using all of Sony's customization features and want something less expensive and complicated without completely compromising sound and noise-canceling performance, consider the Bose QuietComfort Ultra Earbuds 2 or the Apple AirPods Pro 3.

Why the Sony WF-1000XM6 get an Editors' Choice award

We awarded Sony's latest flagship earbuds an Editors' Choice award for their highly impressive audio and noise cancellation performance, delivering tangible upgrades over their predecessor. Additionally, we acknowledge Sony's integration of recent, innovative Bluetooth audio technologies, a category in which its direct competitors lack.

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