The best Samsung TVs of 2025: Expert reviewed and tested

Samsung is one of the biggest names in TVs, and the company rolls out some of the best rated sets every year. More than a dozen new sets are part of its 2025 lineup, bringing stunning sizes, incredible specs, and some of the best picture quality we've ever seen. If you're looking for the best of the best, a budget model, or something in the middle, Samsung has a TV that will fit your needs. Read on to see our breakdown of the best.  

Also: The best TVs you can buy

What is the best Samsung TV right now?

ZDNET staff went hands-on with plenty of Samsung TV models, and our pick for the best Samsung TV overall is the Samsung S90D Its Dolby Atmos and Object Tracking Sound+ add an incredible level of immersion usually only found on high end sound bars. A 144Hz maximum refresh rate keeps everything running smoothly, and the anti-glare coating is the best around. We know everyone has different budgets and needs for their TV, so we built a list that includes a variety of Samsung TVs for any situation.

The best Samsung TVs of 2025

Picking the top Samsung TV isn't hard. The S90D isn't the most expensive option, but it's still going to give you high-end performance. The picture is incredible with deep contrast and vibrant colors, and the Samsung Gaming Hub lets you tune gaming settings to your style. The set's brightness is better than just about every other OLED. The viewing angles are very wide, meaning you'll be able to see the set well no matter where you sit. 

The S90D has support for HDR10 and HDR10+, and content that's in this format looks incredible. The S95D is technically higher end, and you'll get Samsung's Slim One Connect Box plus a matte screen, but the S90 has a better screen and it's more affordable. 

Samsung S90D tech specs: Screen size: 48-83 inches | Panel type: OLED | Refresh rate: Up to 120Hz Resolution: 4K | HDR: HDR 10+, Hybrid Log-Gamma (HLG) | Audio: Dolby Atmos, Object Tracking Sound+ | Voice controls: Alexa, Bixby, Hey Google 

• Excellent audio and picture quality
• AMD FreeSync Premium Pro support
• Dolby Atmos and Object Tracking Sound+

• No Dolby Vision support

Picking the top Samsung TV isn't hard. The S90D isn't the most expensive option, but it's still going to give you high-end performance. The picture is incredible with deep contrast and vibrant colors, and the Samsung Gaming Hub lets you tune gaming settings to your style. The set's brightness is better than just about every other OLED. The viewing angles are very wide, meaning you'll be able to see the set well no matter where you sit. 

The S90D has support for HDR10 and HDR10+, and content that's in this format looks incredible. The S95D is technically higher end, and you'll get Samsung's Slim One Connect Box plus a matte screen, but the S90 has a better screen and it's more affordable. 

Samsung S90D tech specs: Screen size: 48-83 inches | Panel type: OLED | Refresh rate: Up to 120Hz Resolution: 4K | HDR: HDR 10+, Hybrid Log-Gamma (HLG) | Audio: Dolby Atmos, Object Tracking Sound+ | Voice controls: Alexa, Bixby, Hey Google 

In terms of pure aesthetics, there's no better option for a beautiful TV than Samsung's Frame. Many TVs these days have an "art screensaver" option where paintings scroll by, but they're all trying to imitate what the Frame does. The Frame has an ultra-thin design and anti-glare matte screen, that's designed to actually look like a canvas hanging on your wall. 

This is a gorgeous TV, and the specs are amazing as well. With its 120Hz refresh rate, HDR10+ support, Dolby Atmos audio, and Quantum Processor 4K, this TV checks all the boxes. Video game fans will be happy with the Game Bar feature, which lets you fine-tune specific gaming settings, and the artificial intelligence upscaling makes any content shine. 

Several generations of the Frame are available for purchase now, including the newest 2025 model. If you're willing to sacrifice a few tech specs, you can scoop up an older model for a great deal and still keep the most appealing part of this set -- it's physical appearance. 

Samsung Frame tech specs: Screen size: 32-85 inches | Panel type: QLED | Refresh rate: 120Hz | Resolution: 4K | HDR: HDR10+ | Audio: Object Tracking Sound Lite | Voice controls: Alexa, Bixby, Hey Google

• Looks absolutely stunning

• Can get pricey
• Frame sold separately

In terms of pure aesthetics, there's no better option for a beautiful TV than Samsung's Frame. Many TVs these days have an "art screensaver" option where paintings scroll by, but they're all trying to imitate what the Frame does. The Frame has an ultra-thin design and anti-glare matte screen, that's designed to actually look like a canvas hanging on your wall. 

This is a gorgeous TV, and the specs are amazing as well. With its 120Hz refresh rate, HDR10+ support, Dolby Atmos audio, and Quantum Processor 4K, this TV checks all the boxes. Video game fans will be happy with the Game Bar feature, which lets you fine-tune specific gaming settings, and the artificial intelligence upscaling makes any content shine. 

Several generations of the Frame are available for purchase now, including the newest 2025 model. If you're willing to sacrifice a few tech specs, you can scoop up an older model for a great deal and still keep the most appealing part of this set -- it's physical appearance. 

Samsung Frame tech specs: Screen size: 32-85 inches | Panel type: QLED | Refresh rate: 120Hz | Resolution: 4K | HDR: HDR10+ | Audio: Object Tracking Sound Lite | Voice controls: Alexa, Bixby, Hey Google

If you want the best big screen Samsung TV, you want the QN90F. A 115-inch model is coming soon, but the 98-inch is available now. Be warned that it does carry a massive price tag of $15,000, but you can drop down to the 85-inch version is a more reasonable $4,000. 

Also: Best 98-inch TVs

The QN90F has an incredible 4K picture and dynamic sound for everything you watch. There's virtually no glare, multi-dimensional AI-enhanced sound that tracks to on-screen motion, Samsung Vision AI, and a NQ4 AI Gen3 Processor. This is one of Samsung's most advanced sets and the technology is optimized for super-large screens. 

ZDNET's Jason Hiner and Kerry Wan saw this set at CES and said, "we immediately felt the impact of the matte-frosted, light-diffusing treatment," adding "the lack of reflections was apparent, ultimately making the already premium TVs feel even more so."

Samsung QN90F tech specs: Screen size: 43-115 inches | Panel type: QLED | Refresh rate: 120Hz | Resolution: 4K | HDR: Quantum HDR+ | Audio: Dolby Atmos | Voice controls: Alexa, Bixby, Hey Google

• Up to 115-inch screen
• Dolby Atmos and Object Tracking Sound Lite

• No Dolby Vision support

If you want the best big screen Samsung TV, you want the QN90F. A 115-inch model is coming soon, but the 98-inch is available now. Be warned that it does carry a massive price tag of $15,000, but you can drop down to the 85-inch version is a more reasonable $4,000. 

Also: Best 98-inch TVs

The QN90F has an incredible 4K picture and dynamic sound for everything you watch. There's virtually no glare, multi-dimensional AI-enhanced sound that tracks to on-screen motion, Samsung Vision AI, and a NQ4 AI Gen3 Processor. This is one of Samsung's most advanced sets and the technology is optimized for super-large screens. 

ZDNET's Jason Hiner and Kerry Wan saw this set at CES and said, "we immediately felt the impact of the matte-frosted, light-diffusing treatment," adding "the lack of reflections was apparent, ultimately making the already premium TVs feel even more so."

Samsung QN90F tech specs: Screen size: 43-115 inches | Panel type: QLED | Refresh rate: 120Hz | Resolution: 4K | HDR: Quantum HDR+ | Audio: Dolby Atmos | Voice controls: Alexa, Bixby, Hey Google

The Samsung Q60C is an excellent option for anyone who needs a smaller-screen TV. It's available in screen sizes as small as 32 inches, making it almost perfect for a second screen or for saving space in a small living room. Just because it's a small-screen TV, that doesn't mean you have to sacrifice cool features. 

You'll get object-tracking sound for virtual 3D audio and support for Alexa, Bixby, and Hey Google voice controls. With popular preloaded apps like Netflix, Prime Video, and Disney+, you can start streaming your favorite movies and shows right out of the box. With the Tizen operating system, you can download thousands more to turn your TV into the ultimate entertainment hub.

Samsung Q60C tech specs: Screen size: 32 inches | Panel type: QLED | Refresh rate: 60Hz | Resolution: 4K | HDR: Quantum HDR+ | Audio: Object Tracking Sound Lite | Voice controls: Alexa, Bixby, Hey Google

• As small as 32 inches
• Object tracking sound support
• Support for multiple voice assistants
• Preloaded apps

• Pricey for a small TV
• No Dolby Atmos or Dolby Vision support

The Samsung Q60C is an excellent option for anyone who needs a smaller-screen TV. It's available in screen sizes as small as 32 inches, making it almost perfect for a second screen or for saving space in a small living room. Just because it's a small-screen TV, that doesn't mean you have to sacrifice cool features. 

You'll get object-tracking sound for virtual 3D audio and support for Alexa, Bixby, and Hey Google voice controls. With popular preloaded apps like Netflix, Prime Video, and Disney+, you can start streaming your favorite movies and shows right out of the box. With the Tizen operating system, you can download thousands more to turn your TV into the ultimate entertainment hub.

Samsung Q60C tech specs: Screen size: 32 inches | Panel type: QLED | Refresh rate: 60Hz | Resolution: 4K | HDR: Quantum HDR+ | Audio: Object Tracking Sound Lite | Voice controls: Alexa, Bixby, Hey Google

If you want one of the most budget-friendly Samsung TVs, the DU6900 is a strong contender. The 55-inch model costs $419 right now. The set includes a UHD panel with crisp detailing, bright colors, sharp contrast, and Crystal Processor 4K.

This set has Motion Xcelerator for less blur and lag while gaming, Object Tracking Sound Lite to hear 3D surround sound that follows the movement on screen, and 4K upscaling. This is an amazing value for a TV of this size from a reputable name. 

Samsung DU6900 tech specs: Screen size: 43-75 inches | Panel type: Crystal UHD | Refresh rate: 60Hz | Resolution: 4K | HDR: HDR10+ | Audio: Dolby Audio | Voice controls: Alexa, Bixby, Hey Google

• Nice variety of screen sizes
• Affordable
• Support for multiple voice assistants

• No Dolby Atmos or Dolby Vision support
• Only 60Hz refresh rate

If you want one of the most budget-friendly Samsung TVs, the DU6900 is a strong contender. The 55-inch model costs $419 right now. The set includes a UHD panel with crisp detailing, bright colors, sharp contrast, and Crystal Processor 4K.

This set has Motion Xcelerator for less blur and lag while gaming, Object Tracking Sound Lite to hear 3D surround sound that follows the movement on screen, and 4K upscaling. This is an amazing value for a TV of this size from a reputable name. 

Samsung DU6900 tech specs: Screen size: 43-75 inches | Panel type: Crystal UHD | Refresh rate: 60Hz | Resolution: 4K | HDR: HDR10+ | Audio: Dolby Audio | Voice controls: Alexa, Bixby, Hey Google

What are the tariffs in the U.S.?

The recent U.S. tariffs on imports from countries like China, Vietnam, and India aim to boost domestic manufacturing but are likely to drive up prices on consumer electronics. Products like smartphones, laptops, and TVs may become more expensive as companies rethink global supply chains and weigh the cost of shifting production.

Televisions, many of which are manufactured in these nations, may experience price increases of up to 20%, making them less affordable for consumers. Manufacturers contemplate relocating assembly operations to countries with tariff exemptions, but such moves involve logistical challenges and substantial costs. Companies like Samsung, which produces a significant portion of their TVs in Mexico, anticipate being less affected than competitors relying heavily on Chinese manufacturing. 

Overall, consumers should brace for higher prices and potential shifts in product availability within the home entertainment market.

Right now, it looks like some tech may be exempt from the issued tariffs, but since it's always changing and developing, we are keeping an eye on it and will update you on the latest.

Samsung TVs, compared

 *Lowest price at the time of writing. Please note that prices may vary based on retailer and available promotions, sales, or discounts.

Why choose Samsung over other TV manufacturers?

The biggest reason to choose Samsung over other manufacturers like LG or Sony is simply quality. TVs like the S90C and S90D are at the top of their class. Samsung is a versatile brand, with options that range from high-end to value focused. No matter what type of TV you need, all of Samsung's options offer quality for the money. 

Samsung has been making reliable TVs for decades. In a television landscape that sees flashy new models roll out annually, many customers report being perfectly happy with their Samsung sets for many years. 

If you're a gamer, you'll appreciate the Samsung Gaming Hub, found on newer sets like the S90C. The Gaming Hub gives you access to cloud-based services like Luna so you can game without a console.

Which Samsung TV is right for you?

Once you've hammered out a budget and made sure the new TV will fit in your space, the most crucial factor to consider is how you will use your set. Have you cut the cord and moved exclusively to streaming? Choose a model with a preloaded suite of popular apps and the ability to mirror your mobile device screens. 

Are you a console gamer? Samsung offers dedicated gaming modes for reducing input lag and response times and toggling VRR technology like FreeSync and G-Sync on or off.

Factors to consider when choosing a Samsung TV:

While shopping for a Samsung TV, there are a few factors to keep in mind to help you stay on-budget and get the most value for your money:

• Price: Samsung has a wide range of televisions available, from basic and budget-friendly to premium-grade OLEDs. We've included a variety of Samsung TVs at different price points to fit different budgets.
• Picture and audio quality: While Samsung doesn't include support for Dolby Vision HDR on their televisions, they do offer Dolby Atmos for virtual surround sound or Dolby Digital for enhanced audio. Samsung also uses a proprietary HDR codec to enhance detailing, color, and contrast for images. Each TV featured on this list has been ensured to support at least basic HDR10 and Dolby Digital audio.
• Connectivity: A new TV, Samsung or not, isn't worth much if you can't do anything with it. Each product on this list has been tested and researched to ensure that they offer HDMI, USB, Wi-Fi, and Bluetooth connectivity for setting up game consoles and playback devices as well as for screen sharing from mobile devices and downloading streaming apps.

What's the future of Samsung TVs?

Samsung will stop being one of the top names in TVs any time soon. Like every aspect of current technology, AI is the popular trend. This year's Samsung sets did incorporate some AI processing, and more is likely to come. Samsung has also done a good job with smart home connectivity, with recent models having a built-in SmartThings hub. It would be nice to see that expand to other ecosystems in the future.

How did we choose these Samsung TVs?

While researching and testing each Samsung TV featured on this list, I and other ZDNET experts kept these criteria in mind:

• Reasons to upgrade: Each Samsung TV on this list was chosen because it offered enough new and unique features over the previous generation of products to warrant a possible upgrade. 
• Smart features: People have come to expect smart features like Wi-Fi and Bluetooth connectivity and virtual assistants as-standard in their new TVs. Each Samsung TV that was chosen offers a suite of features from hands-free voice controls to screen calibration and free TV channels. 
• Screen sizes: It's important to get the right sized screen for your space to avoid making the room feel like an endless void due to a too-small TV or cramped and uncomfortable from one that's too large. 

FAQs on Samsung TVs

What size TV is best for my room?

The best way to find the ideal TV size for your space is to measure the distance in inches from where your TV will be placed to where you will be sitting. Divide that distance in half. For example, if your couch is 120 inches, or 10 feet, from where your new TV will be, the ideal screen size for your room would be around 60 inches. 

You can go a bit bigger or smaller depending on what sizes are available from each brand and what your budget allows. There is such a thing as a TV that is too big or too small. A screen that is too large will overwhelm your space and could even cause motion sickness, while a screen that is entirely too small will make your room feel like a huge cavern and force everyone to crowd around in order to see. 

What's the difference between QLED and OLED?

In short, marketing.

Unlike OLED, or organic light emitting diode, the term "QLED" is a marketing gimmick rather than an acronym for a specific piece of technology. The "Q" in QLED stands for "quantum," which is a marketing term to get you interested in the TV rather than an indication of actual quantum TV tech -- whatever that would be. 

A QLED television from Samsung or another brand like Hisense really just uses a regular LED panel to create an image while a fancy processing chip uses proprietary software to boost color, brightness, and contrast. 

In contrast, an OLED television uses a special LED panel where each individual pixel is represented by a single LED bulb with its own power source. By allowing individual LED lights to be switched off completely, an OLED television is capable of true blacks that make brighter colors pop and enhance contrast. They also use an organic substrate which is activated by an electrical current to produce colors. This substrate is very expensive and difficult to produce, which is why OLED TVs are much more expensive than their LED and QLED counterparts.

How long will a Samsung TV last?

If you aren't running your Samsung TV 24/7, you can reasonably expect it to last at least five years. You can extend the life of your Samsung TV by ensuring that the operating system and firmware are up to date via automatic updates. 

Unfortunately, the era of TVs lasting decades, barring any mechanical issues, is long over. Almost all new televisions are internet-enabled, there will eventually come a point where older TVs are no longer able to support new firmware updates or new versions of streaming apps. This means that you'll almost be forced to buy a new TV every 10 or so years, especially if you've cut the cord. The average TV lifespan will give you plenty of time to save up for when the time comes to upgrade.

Are Samsung TVs good for gaming?

Yes. Along with a variety of screen sizes available, Samsung TVs like the QN90C and S95C include the Samsung Gaming Hub. The Hub gives you access to cloud gaming services like Nvidia GeForce NOW and Xbox Game Pass, as well as lowered input response times, support for VRR technology like AMD FreeSync, and enhanced contrast. You'll also get multiple HDMI inputs for connecting more than one console, as well as an RF connection for some retro consoles like the SNES.

Other Samsung TVs we've tested

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